Beer! Boulder’s History on Tap
Tasty exhibit. Boulder History Museum’s BEER! Boulder’s History on Tap has a full-bodied, hoppy bite with a kick.
The exhibition, in 500 square feet, features the history of beer in Boulder County, Colorado…a history that embodies the craft beer movement. Interactive spinning graphic barrels feature a playful approach to telling today’s beer story. Boulder’s history from pre-prohibition through the lifting of the city’s “dry” status in 1967 takes a light-hearted approach with highly entertaining and graphic cartoons.
Graphics are based on classic beer labels with “less filling” text. A beer wall engages visitor participation by voting for their favorite suds with gender-specific colored stickers. The wall is also magnetic and loaded with beer phrases and local favorite brews to move around and leave a mark.
Visitors can handle beer ingredients and connect them to the varieties on the changing tap wall.
Studio Tectonic provided exhibit planning, design, copy editing and full implementation.